For a company's strategy to qualify as "ethical," it cannot entail

charging prices that result in annual earnings per share above $$10\mathrm{.}00$ or an annual return on capital investment greater than $50\%--$such levels of profitability are obscenely high and immoral.

strategic actions or behavior that result in customer satisfaction levels below $50\%--$such a low level of customer satisfaction prevents a company from fulfilling the requirements of its customer value proposition.

actions or behaviors that are deceitful, unfair or harmful to others, disreputable, or unreasonably damaging to the environment.

any strategic actions or behaviors that meet the disapproval of governmental regulators who are charged with enforcing the Rules of Fair Competition established by the United Nations.

actions and competitive maneuvers in the marketplace that harm the financial performance of rival firms.