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For a number of strategic reasons, mega-brands should preferably have: Select one: O a. a diffused or abstract positioning. b. different messages conveyed to consumers

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For a number of strategic reasons, mega-brands should preferably have: Select one: O a. a diffused or abstract positioning. b. different messages conveyed to consumers with different preferences. O c. a large marketing department. O d. different messages conveyed over a long period of time. O e. the pioneering entry advantage. e

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