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For a particular company resource / capability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should Group of
For a particular company resourcecapability to have real competitive power and perhaps qualify as a basis for competitive advantage, it should
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be hard to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
be something that a company does internally rather than in collaborative arrangements with outsiders.
have the potential for lowering the firm's unit costs.
be patentable.
be an industry key success factor and occupy a prime position in the company's value chain.
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