For a Proposed Infinite Google Tablet

3.3 Objectives Set specific marketing objectives. Include Objectives that correlate to: Product Category market share, Specific target market share, Market positioning, image, awareness Identify a specific, measurable market size Objectives need to be quantifiable - you are looking to give direction to the company as a strategy for this product. Objectives need to have a base point, end point and time frame so you can research to see if you reached objectives or if the plan needs adjustment) This will allow department managers to design plans to reach these objectives - Such as advertising, sales, distribution, production etc. If these are goals for the product - then they should be listed under fundamental goals - they drive direction - but are not measurable.