Question
For a radio station, increased listening and delivering more occasions of listening are the key to audience gains. This measurement is the percentage of different
For a radio station, increased listening and delivering more occasions of listening are the key to audience gains. This measurement is the percentage of different persons who listen only to one radio station during a daypart. It also works for television and an important concept to understand. What is it?
A) Exclusive Cume
B) Total Audience Plan
C) Frequency
D) Station Format
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Strategic Management
Authors: Frank Rothaermel
5th Edition
126026128X, 978-1260261288
