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For a social marketing project, Empowering youths: Building resilience against substance abuse and Alcohol in the lower east side in NYC include your positioning statement
For a social marketing project, "Empowering youths: Building resilience against substance abuse and Alcohol in the lower east side in NYC" include your positioning statement and your branding strategy. What do you stand for? Start with Positioning - What's the best reason to adopt your behavior? Complete the Lefebvre's positioning statement: "We want [our priority group] to see [the desired behavior] as (descriptive phrase) and as more important and valuable to them than (the competitive behavior)
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