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For a survey to determine the attractiveness of a possible new restaurant, the following table identifies each of the research objectives, as well as a
For a survey to determine the attractiveness of a possible new restaurant, the following table
identifies each of the research objectives, as well as a possible measurement scale to be used
with each research objective. Using your newly acquired knowledge of question flow and ques
tionnaire organization, for each objective indicate where on the questionnaire you recommend
placing the questions pertaining to that research objective. Jot down your reasoning for your
recommendation on question order as well.
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