Question
For a telephone survey, a marketing research group needs to contact at least 600 wives, 480 husbands, 400 single adult males, and 440 single adult
For a telephone survey, a marketing research group needs to contact at least 600 wives, 480 husbands, 400 single adult males, and 440 single adult females. It costs $3 to make a daytime call and (because of higher labor costs) $5 to make an evening call. The file P13_31.xlsx lists the results that can be expected. For example, 30% of all daytime calls are answered by a wife, 15% of all evening calls are answered by a single male, and 40% of all daytime calls are not answered at all. Due to limited staff, at most 40% of all phone calls can be evening calls.
a.Determine how to minimize the cost of completing the survey.
The template used is below. Please provide a step by step solution that can be followed as I want to learn the proper way to use the solver program.
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