For a week during March Madness 2019, Sketchers took out a combative full-page ad in many newspaper sports pages showing a picture of Zion Williamson's exploded basketball shoe and blaring out the following denunciation of Nike: "They just blew it! We won't split on you!"

a-Characterize sports shoe ad as a one-time-only game or repeated game?

b-What exactly was Nike trying to accomplish when they expanded combative ads against Sketchers the next week even though Sketchers had ended their Zion Williamson ad?

c-Under what circumstances will Nike's tactical decision succeed?

Nike

Cut Combative Ads Expand Combative Ads

Cut Combative Ads $180K\$170K $30K\$100K

Sketchers

Expand Combative Ads $210K\$120K $50K\$150K