For advising the parties, use relevant cases in order to support your advice.

Use legal principle of the cases and apply to the current scenario.

Base all answers on UK laws.

Structure your answer logically, dealing with each party in turn, first deal with the sales of goods liability of the company.

Then deal with negligence and product liability to 3rd parties.

Cross reference when liability overlaps but apply relevant principles to relevant losses.

Do not forget to compare the remedies under each head of liability and reach a balanced well argued conclusion.

Scenario:

Ismail recently moved into the third floor of a high rise council building in Pontyberry, South Wales. Through an online retailer XO.com, Ismail bought a new fridge-freezer manufactured by COOLPOINT to be used in his kitchen. The new fridge-freezer was delivered and installed within 48 hours.

Five days later, the fridge-freezer started to make funny noises with burnt plastic smell from the back of it. Ismail contacted XO.com immediately. The customer service of XO.com assured him that the noise and smell were normal because the product was new. They kept Ismail's details and asked him to keep the fridge-freezer away from the wall for at least 1 metre. Ismail's kitchen in the council flat was too small so he could not follow the instruction.

A week later, Ismail was out visiting a friend in the same building. In the meantime, Ismail's new fridge-freezer caught fire. Consequently, the building was burnt down. Ismail and his friend fortunately escaped the fire but more than 100 persons in the same building lost their lives. According to the investigation report, the origin of the fire was Ismail's newly purchased COOLPOINT fridge-freezer from XO.com. It was later found out that this was not an independent incident. Reportedly there were already 250 similar cases of fridge-freezer catching fire in the UK involving the same model.

According to the investigation report, the back panel of Ismail's COOLPOINT fridge-freezer was made of plastic. COOLPOINT was the British subsidiary of WHITEHOUSE, a US conglomerate of electronic products with a global presence. In the US, health and safety regulations prohibited any plastic back panel for fridge-freezers. In the UK, however, there was no such prohibition.

Answer the following questions:

*You are a Trading Standard Officer in Pontyberry. Please advise any possible actions you might take against XO.com and COOLPOINT.

*You work in the Citizen Advice bureau. Advise Ismail as to any product safety claims he might have in regard to the damages caused by his COOLPOINT fridge-freezer.

*You are a lawyer representing some of the affected citizens in this fire. Advise Ismail regarding collective action against XO.com, COOLPOINT and WHITEHOUSE.