Question
For Air India , give a detailed diagnostic report based on the innovation practices till date as first half of the report. Considering this, provide
For Air India, give a detailed diagnostic report based on the innovation practices till date as first half of the report. Considering this, provide recommendations for a better or greater future of the firm in the second half of the report, with due substantiation and justification. Please provide all the references.
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
