For all the questions below, please write a minimum of 100 words. Chapter 9 1. What company, in your opinion, is well positioned. in the marketplace? Why? 2. What company, in your opinion, is not well positioned in the marketplace? Why? 3. What would you advise this company to do to reposition itself in the marketplace? Chapter 10 4. What company, in your opinion, creates very innovative products and/or services? Why? 5. What company, in your opinion, does not create very innovative products and/or services? Why? 6. What would you advise this company to do to be able to produce more innovative products and/or services? Chapter 11 1. What branding strategy would you recommend? 2. What are the trade-offs to consider with your strategy? 3. In your opinion, should Ferrari pursue this trading-down strategy? Chapter 12 1. What company, in your opinion, provides the best services to their customers? Why? 2. What company, in your opinion, does not provide the best services to their customers? Why? 3. What would you advise this company to do to be able to provide services at a higher quality level and improve their overall customer satisfaction scores?