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For Amazons.com social media platforms, examine the following criteria: List all of the social media platforms that Amazon.com has an account. Examine how your Amazon.com
- For Amazons.com social media platforms, examine the following criteria:
- List all of the social media platforms that Amazon.com has an account.
- Examine how your Amazon.com is currently using these platforms (e.g., introducing products/services, promotions/sweepstakes, user sharing/community building, etc.).
- Briefly compare the social media accounts of Amazon.com and its competitors.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
