For both small businesses and large corporations, social media is playing a key role in brand building and customer communication. Facebook is the social networking site relevant for firms to make themselves real for customers. Just to put things in context, the advertising revenue of Facebook in the United States in 2018 stands up to 14.89 billion US dollars. The advertising revenue outside the United States comes down to 18.95 billion US dollars. Latest research reports have indicated that user generated content on Facebook drives higher engagement than ads. The amount of data that gets added to the network increases day by day and it is a gold mine of researchers who want to understand the intricacies of user behaviour and user engagement. In this Project, we discuss one such problem where we take a step towards understanding the highly dynamic behaviour of users towards Facebook