Question
For business consumer behavior class, DRAW a positioning map for it(with various brands and include subsititute for each brand (ex. twix/sneakers , godiva/Royce) . Additionally,
For business consumer behavior class, DRAW a positioning map for it(with various brands and include subsititute for each brand (ex. twix/sneakers , godiva/Royce) . Additionally, you should provide an explanation and justification for the attributes you selected on the positioning map( 1-2 paragraphs). The category is chocolate.
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
