For Case #2, please read the Amazon case at the very start of Chapter 13. Then please answer the following questions:

1) What types of legal and social issues in internet marketing do counterfeit products create an e-retailing site? List two types.

2) The impact it can have on the business impacted.

3) How can advertisers use social media for advertising more efficiently? (Identify at least two ways).

4) What kinds of tools could social media sites build to prevent fraud?