For case Studies in Finance Seventh edition I am trying to find help on Case 23, I have been provided a spreadsheet to populate and answer the following questions.

Please model the expected cash flow from Advanced Seal by filling in the spreadsheet "Base case".

What do you think of Whitmans proposal to drive revenue? Please first fill in the spreadsheet "Drive revenue", then briefly comment on Whitman's proposal based on the numbers in the spreadsheet.

What do you think of Tams proposal to minimize cannibalization? Please first fill in the spreadsheet "Minimize cannibalization", then briefly comment on Tam's proposal based on the numbers in the spreadsheet.

Should P&G adopt Whitman's proposal or Tam's proposal? What are some of the considerations that will affect the decision?