For Case Study 2, students will research and choose a past or current product liability case. It can be in any country. Students should be sure to explain the market that the organization operates in (i.e.North America, etc.), describe the organization, including the mission goals, and business strategy, discuss the product in question, as well as the product liability issues, the facts of the case, the outcome if known, and recommendations that could have resulted in a more positive outcome (think about what we have discussed in class in terms of risk mitigation!). 

Key Components to Include:

• Executive summary
• Introduction
• Organization profile
• Organization business strategy
• Product Liability Issue: Summary of the facts
• Recommendations
• Conclusion

 

Submission Format

• Your submission should include a title page with:
  • The name of the company, the product or service and the market in which the specifics of the case take place (i.e. Company headquarters, a country, etc.)
  • Student ID number(s) of the person(s) who prepared the plan
  • Acceptable fonts are (no smaller than 11pt) and Arial (no smaller than 10pt). Line spacing must be 1.5.
  • Plag is NOT tolerated. Evidence of plagim will result in a failed examination.

NOTE: The Case Study should be maximum   (

Guidelines

Things you should keep in mind when developing your project:

• Present a well-organized, logical project that reflects both descriptive and analytical abilities.
• Research should be robust, and should give the reader a good idea of the organization, the business strategy and products and what the product liability case is about.
• Remember that this is your opportunity to demonstrate learning, understanding and retention of international trade concepts including those discussed in class.
• Choose sources carefully and ensure that your project is well-supported with data, metrics and financials. Also, be sure to quote the source of all information and references provided.

 

Evaluation Criteria

• A separate section for each component listed here should be clearly identified in the plan. The maximum points per section is indicated.

 

Criteria	Maximum Score
Executive Summary	2	Summarize the content of the plan and highlight key points and conclusions. This is not to be confused with an introduction that would simply explain the types of information that will be revealed in the report. Rather it is a single page (or less) summary of the key facts and details.
Organizational Profile	3	Detail information about the organization (real or fictional), including its history, location, mission, goals and values, as well as other relevant background information such as size, key products/services, experience in international markets and in the selected market (if applicable).
Organizations Business Strategy	3	Describe the organization's current position. Does the company still exist? If so, what is the company trying to accomplish? For example, are they focused on sales growth, market diversification, improving margins, maximizing cash flow, etc.? If the company no longer exists, what was their strategy, why do they no longer exist etc.
Product Liability	3	This is where you should discuss the specifics of product liability for your case. What was the product, what happened, was the company found liable for their product? If yes why, if not why? What type of product liability?
Recommendations	2	What could the company have done differently that may have changed the outcome of the case? What would you recommend based on what we have studied in class? What are some risk mitigation strategies that could have/could be used?
Conclusion	2	Tie the information together in a logical manner.
Overall Project Value	15