For company A, the cost to keep a customer is 60$ per year. What will the average cost for the same company to acquire a new customer?

Question a options:

	10$
	200$
	12$
	300$
	350$

Mini-Case Question. Organic Harvest Inc. is an American manufacturing firm based in California. The firm manufactures and sells a line of organic fruit juices under the brand name OrganicDrinks. The firm also markets a line of medicinal health drinks, under the brand name HerbalDrinks.

Which of the four types of brand names does OrganicDrinks best represent?

Question b options:

	an experiential name
	an invented name
	a morpheme name
	a functional name
	an evocative name

In what stages of product lifecycle market demand reaches its maximum value? In what stages of product lifecycle net marketing contributions reaches its maximum value?

Question c options:

	maturity, late growth
	maturity, early growth
	introduction, late growth
	late growth, introduction
	introduction, maturity

Calculate the annual market potential for water heaters in Canada. Assume that the population of Canada is 30 million, and there are 13 million homes across Canada where all of them need to purchase water heaters once every 10 years and the average price for a water heater is $3000. Indicate the consuming unit for water heaters.

Question d options:

	$3,900,000,000, families
	$9,000,000,000, families
	$9,000,000,000, households
	$3,900,000,000, households
	$5,000,000,000, individuals