For each article, you should look for Consumer Behavior related "news" articles. Use search engines (like Yahoo news or Google) to look for articles. At this point, you should be seeing the topics we talk about in class popping up in articles about companies/brands/products. The concept may not be explicitly noted in the article. As long as you can recognize it, define it, and apply it...it is a good article.

Part 1: The assignment should contain a half-page summary of the article.Simply summarize what the article is about.

Part 2: The second half of the page should:

1. Clearly identify the Consumer Behavior concepts identified in the article by underlining the concept.
2. Clearly define what the concept is . The definition must be obvious.
3. Clearly explain how this concept is illustrated in the article. Use specific examples from the article to explain how this concept is illustrated in the article.