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For each of product positioning strategies, identify two brands that feature the strategy and explain how the strategy is used to successfully market the brand
For each of product positioning strategies, identify two brands that feature the strategy and explain how the strategy is used to successfully market the brand
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
