• For each of the four components of marketing (creating, communicating, delivering, exchanging), find a local business in your area that focuses on that element of marketing. You should list four different businesses, one for each marketing component, and briefly describe why what they do is an example of that marketing component.
• Is the world's largest customer (purchaser of goods and services) a for-profit or non-profit organization? Who is it?
• For each component of marketing (creating, communicating, delivering, exchanging) find and briefly describe an example of an organization that has used that component to impact society. It can be a positive or negative impact.
• Think about a product you recently purchased and break down your perception of the value of that product. Include the elements of value from the readings.