For each of the scenarios listed below, please explain if you need to interact with Demand Side platforms (DSP) or Supply Side Platforms (SSP) of programmatic advertising?

1. You run a small family-owned restaurant in Mississauga. You want to advertise your restaurant on food blogs and social media groups related to cooking in Toronto
2. You are the owner of a local fashion clothing shop in Markham. Your website is getting popular among fashion enthusiasts and customers in the age group 18-35. A few fashion enthusiasts are small business owners and write blogs about the latest trends in fashion. They want to use different sections (e.g. top right, bottom right, etc.) of your website to promote their designs and content ideas.