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For each of the seven product categories, compute the average operating profit per unit and unit operating margin (expressed as a percentage of average unit

For each of the seven product categories, compute the average operating profit per unit and unit operating margin (expressed as a percentage of average unit price) under the soon-to-be proposed system where other operating costs (i.e., beyond COGS) are allocated to product categories using the Cost-to-Serve information developed by Tram Zhou in the case. Make these allocations as accurate as possible given the information in the case. If different types of costs have different cost drivers, then each type of costs needs its own cost pool/cost driver/allocation rate (hint there are more than six cost pools). Justify your choice of cost pools and allocation bases. Assume that within a product category, each skew has the same number of units.

Product Category

2005 Annual Sales $

Average Price per Unit $

Gross Margin

SKUs Carried

Inventory Turns (per year)

Average Weight per unit (lbs)

Inbound Shipping Cost $

Average Size per unit

(cubic feet)

Special Handle SKUs

Return Rate

Table and barware

8,631,000

32

44%

1,979

6.3

6.9

224,000

0.42

60%

3.2%

Small appliances

5,928,000

78

34%

882

6.1

8.4

176,900

0.86

26%

4.2%

Cookware

4,252,000

80

42%

815

7.5

6.6

97,100

0.61

12%

3.1%

Cooking tools

1,168,000

18

50%

330

5.1

1.3

17,200

0.10

2%

1.7%

Storage

2,419,000

23

49%

296

7.8

3.7

44,100

0.35

19%

3.0%

Bakeware

1,488,000

19

46%

474

5.6

2.6

26,000

0.16

13%

1.8%

Cutlery

3,921,000

56

43%

406

8.3

2.5

39,700

0.12

0%

2.5%

Total

27,807,000

39

42%

5,182

6.5

4.7

625,000

0.40

19%

2.9%

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