For each question determine if they are nominal, ordinal, interval or ratio

Madison County Country Club 333 PMI mailed a questionnaire and cover letter to all current MCCC mem- bars (373 total). One hundred sixty (160) questionnaires were returned, pro- viding a 43 percent response rate. FIGURE 010.1: Membership Flesponse Survey Questionnaire 1. How long have you been a member of Madison County Country Club? 1-3 years 47 years 71 2 years 121 6 years 16-20 years . Over 20 years 2. What was the major reason you joined Madison County Country Club? (Mark all that apply) Membership compatibility __ Location Service of club staff . Highly recommended by friends Line of benets offered Reputation of club Other (specify) ___,__.__u__~.>~ \\ 3. What do you consider the most attractive features of the Club? (Mark all that apply) Golf course Pro shop Eating facilities Swimming facilities Tennis facilities ClubSponsored events Community events at the club Other (specify) M w 4. What do you consider the least attractive features? (Mark all that apply) Golf course Pro shop Eating facilities Swimming facilities Tennis facilities Club-sponsored events Community events at the club Other (specify) 334 MARKETING RESEARCH FlGU RE 010.1 (continued) 5. How important was the initiation fee in deciding your membership? Very important ' Somewhat important . Not important No effect 6. How important were the monthly dues in deciding your membership? Very important Somewhat important Not important No effect 7. On a scale of 1 to B ('i being most important and 8 being of least impor- tsnceg what improvements do you feel need to be madeto the Club in the ture. Golf course quality Driving range quality Tennis facilities ' Swimming facilities Clubhouse quality Social events Tournaments Better management Others (specify) 8. Rank in order from i to 6 (1 being most frequent and 6 being least fre- quent), how often you use the club services. Golf course Driving range Tennis facilities Swimming facilities Club events Bar/grill 9. How often do you use the club's facilities on a monthly basis? Only once 24 times 5-7 times 8-10 times Over 1 0 times Never 10. Are you currently satisfied with current club practices? Very satisfied Somewhat satised Not satisfied 11. 12. 13. 14. 15. 16. 17. 18. Madison Cazmty Com-my Club 335 i' Are you currently satisfied with club services? Very satisfied Somewhat satised Not satised Have you ever considered moving your membership to another club? ' Yes, explain why - No What changes do you feel need to be implemented? Are you: Female Male What is the highest level of education you have completed? High school - ' Some college College ' Advanced degree ill Which of the following categories contains your family's annual in come? ' Less that 10,000 10,001 - 30,000 30,001 - 50,000 50,001 70,000 . 70,001 - 90,000 90,001 or over Which of the following categories contains your age? 1 8 e 24 25 34 35 - 44 45 - 54 55 ~ 64 65 or older Refused What is your marital status? Single Married with no children * Married with children Divorced Wldowed 336 MARKETING RESEARCH FIGURE 010.1 (continued) 19. What is your occupation? Homemaker Student Laborer Skilled worker (computer operator, truck driver, etc.) Professional (doctor, lawyer, etc.) Retired lll Thank you for yourtime and cooperation. Discussion Questions "1. What general information do you feel would be needed for MCCC to make sound future operating decisions? 2. Does it appear that PMI's survey would capture this information? What changes or additions would you make? ' 3. Evaluate the methodology used in the study. What other methodolo gies are feasible? What about the response rate to the survey? What is sues does this raise? SPSS Application 1. What is the demographic prole of the typical respondent? 2. What club features appear to be the most desirable? Least desirable? What improvement recommendations should MCCC-consider? 3. What conclusions might be reached concerning member use and satis faction levels in View of the current pricing structure? 4. Are there signicant differences between \"younger\" and \"older" members in terms of needed improvements? or