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For each strategy given in the picture, Marketing Strategies Based on Information Search Patterns TABLE 15-2 Target Market Decision-Making Pattern Nominal Decision Limited Decision Extended

For each strategy given in the picture,

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Marketing Strategies Based on Information Search Patterns TABLE 15-2 Target Market Decision-Making Pattern Nominal Decision Limited Decision Extended Decision Making Position Making (no search) Making (limited search) (extensive search) Brand in evoked set Maintenance strategy Capture strategy Preference strategy Brand not in evoked set Disrupt strategy Intercept strategy Acceptance strategy

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