For example: Our group is the senior Marketing team for a Canadian bank. One day, the President calls a meeting and gives us a copy of the Accenture 2019 Global Financial Services Consumer Study. She says that the bank's IT department has analyzed customer data and she has been told that the bank has not been successful at attracting many customers that fit Accenture's Pragmatists "persona". She now wants usto explain to her what the bank needs to do to attract these customers.

What will we tell the President? Give her five 5 ideas and explain our reasoning based on the Accenture study details.