Question
For example, what are some things the director of a marketing research department can do to assure staff is unbiased in the presentation of data
For example, what are some things the director of a marketing research department can do to assure staff is unbiased in the presentation of data even if the data shows the product/service being considered will be a failure and cost the organization money in terms of R&D?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
