For Exercises 1 to 2: Consumers are generally known to take the process of "Awareness" "Interest" "Evaluation" "Trial" "Adoption." Consider the following questions based on this procedure. 1. What was made clear by the additional survey conducted in January 1987? Examine it multilaterally, basing your thoughts on the suggestions for promoting sales of Cleopatra. 2. From the perspective of Steve Boyd, evaluate both the qualitative and quantitative data to decide whether achieving the target market share of 4.5% is feasible or not. Break down the strategic options available.

From IMD: "Colgate-Palmolive: Cleopatra"