For Gamestop Company

Q1. What are the company's segmentation, targeting, and positioning strategies (pre- and during pandemic)? What are some of the strengths and weaknesses?

Q2How does your recommended STP strategy influence your ideas for the marketing mix (4Ps)?

Based on the insights from your segmentation scheme and positioning map, write down a few ideas for how your recommended STP strategy will influence your recommended product, price, promotion, and place strategies for the company. As we are still going through these concepts in class, you are not expected to come up with a complete marketing mix at this point. However, you can still start thinking about how your target market(s), your competitors, and your positioning may influence the designs/features/branding of the products/services the company could create, how these products/services will be priced, where you would sell and deliver these products/services to your targets, and how you would communicate the value of these products/services to your target consumers through ads and other forms of media. As we proceed with the rest of the 4Ps in class, you will be able to incorporate more ideas in your final report.