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For Gcash and their brand, GInsure, kindly answer the ff. and with complete source: (1) what is their consumer segment they are targeting? (demographics, psychographics,
For Gcash and their brand, GInsure, kindly answer the ff. and with complete source: (1) what is their consumer segment they are targeting? (demographics, psychographics, behavioral, etc.) (2) what needs/wants are they satisfying? (3) what is their selling proposition? (4) what is their brand positioning with their competitors in the same medical-financial service like Paymaya and Coins.ph
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
