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For GEICO which method of budgeting is the spending level based on the number of new customers desired and the percentage of current customers that

For GEICO which method of budgeting is the spending level based on the number of new customers desired and the percentage of current customers that GEICO must retain to leverage investments in already established relationships?

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setting the budget as a certain number of dollars per person

basing the budget on the job to be done

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