FOR LUCKY CHARMS

Question 4 & 5

4. Explanation of the need that this product fulfills as it relates to specific target market. Is it a "Me Too" imitator? How is it different from other product brands in the. This should also include the product positioning. 5. Marketing Mix - Product Offering - Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs. What phase of product life cycle is the brand? Picture of product should be included