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For Lufthansa company (https://www.lufthansagroup.com/en/company.html) analyses the company's current digital marketing strategy, using the SOSTAC planning framework. draw conclusions on the digital strategy of your company

For Lufthansa company (https://www.lufthansagroup.com/en/company.html) analyses the company's current digital marketing strategy, using the SOSTAC planning framework. draw conclusions on the digital strategy of your company and make specific recommendations as to how it could be improved

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Integrated Marketing Communications Strategic Planning Perspectives

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