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For luxury watch brand Rolex. 1) What brand personalities are shown in the brand logo? Do they match with the Brand Asset Valuator Archetypes you

For luxury watch brand Rolex.

1) What brand personalities are shown in the brand logo?

Do they match with the Brand Asset Valuator Archetypes you have identified?

2)What type of brand do you think Rolex is based on its intangible and tangible differentiations? Explain in details

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