Question
For many Starbucks' customers, buying a favorite drink now involves a few clicks on the Starbucks app and a pick-up at the counter. -How is
For many Starbucks' customers, buying a favorite drink now involves a few clicks on the Starbucks app and a pick-up at the counter.
-How is technology changing the way Starbucks interacts with its customers?
-What benefits does this offer?
-What challenges does it present?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
