Question
For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to higher
For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to higher levels of profitability or sales. Why does this inconsistency tend to exist?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
