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For Market skimming pricing to work, it is important that competitors are not able to copy the product. If they can copy the product easily,
For Market skimming pricing to work, it is important that competitors are not able to copy the product. If they can copy the product easily, then they would swiftly launch similar products at lower prices. A company can follow market skimming pricing, if the following is true.
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its competitors are strong
it has strong patent protection
it has weak patent protection
it has weak brand name
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