*For Marketing not accounting. please only answer if you can answer all three questions.

QUESTION 37 A company's _is the minimum amount of financial return it requires before it will make a financial investment O A copy test OB. hurdle rate OC tipping point OD.score card E report card QUESTION 39 For a marketing-mix strategy to be effective, it is LEAST important for marketers to consider which of the following factors? O A. How will the customer data be collected? OB. What is the level of risk and exposure the business will take with the marketing mix? C. How consistent is the marketing mix with the company's mission and vision? D. Doe the marketing mix have the ability to achieve business objectives? E. How will each marketing mix element interact with the other elements? QUESTION 43 Vast numbers of consumers are aware of your product. It is now your goal to enhance preference for your product. You plan to use nonpersonal communications through print media. This will include all of the following EXCEPT A signs 8. magazines cflyers DD. banner advertising O E newspapers