For most companies and businesses, the decision to adopt a sustainability strategy and corresponding policies is a voluntary one. In general, what is the long-term impact on companies of integrating sustainability into their operations? A Very often, such measures are costly and thus have a negative impact on company performance. B The performance of a company is not impacted by such measures; they are simply "nice to have". C Companies adopting sustainability policies very likely perform better financially over the long term than companies that do not. D One cannot project how such measures might positively impact company performance. E I'm not sure VALIDATE MY ANSWER(S)