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For my Advertising Agency Mgmt class. Thank you! C. The Case of the Miffed Client You are the account manager on a large athletic footwear
For my Advertising Agency Mgmt class. Thank you!
C. The Case of the Miffed Client You are the account manager on a large athletic footwear and apparel account. Your agency is in Dallas and the client is in Denver. The client is coming into Dallas to visit the agency, to be on location during a commercial shoot, and to observe the editing. In all, the client will be in town for five days. When the client arrives at the agency Monday morning, your receptionist is wearing a shirt with a large competitor's logo on it. That afternoon at the commercial shoot, the high-priced director is wearing a hat with yet another competitor's logo on it. Your client is insulted, miffed, and feels unappreciated. 1. Should you have done anything before the client's arrival to prevent this situation? 2. Is there anything you can do to smooth the working relationship during the coming commercial editing phase that is normally stressful enough as it isStep by Step Solution
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