FOR MY STEEL COMPANY!!!

12-month sales forecast

Download the Sales Forecast spreadsheet and use it to create a month-by-month sales projection.

If youve already made some sales, you can use those as a basis for your projections. If, like most startups, you havent sold anything yet, youll need to create estimates based on your market research, your proposed marketing strategies and your industry data.

Create two forecasts: a best guess scenario (what you really expect) and a worst case scenario (one youre confident you can reach no matter what).

Keep notes on the research and assumptions that go into developing these sales forecasts. Financing sources will want to know what you based the numbers on.

After reading the Marketing Plan section, the reader should understand who your target customers are, how you plan to market to them, what sales and distribution channels you will use, and how you will position your product/service relative to the competition.