For one team members former employer provide detailed answers to the following multiattribute model and STP questions concerning a product it sells. (limit: 2 total pages)

1) Position your firms product and its main competitors on a product map for which the axes are the 2 most important attributes to consumers of this product category. Mention any additional attributes that are relevant to consumers.

2) Provide the prices of the mapped products.

3) Describe the benefit segmentation that exists in this category. Identify all segments not just the one your firm targets. Using your answers to parts (a) and (b), discuss which products are preferred by which segments.

4) Explain how your firms product might reposition itself to better appeal to a benefit segment it is not currently targeting.

5) Which observable variables (demographics and such) do you believe are associated with the benefit segment your firm targets?

6) Given your answers to parts (c) and (e), do the promotion and distribution decisions of your firm make sense? Provide reasonably detailed explanations for both these decisions.