For Part 1, Concept Generation Paper, you are to generate a new product concept using one or several of the techniques described in the readings. You should then use one of the attribute analysis techniques to determine what features and characteristics your new product should have.

Your paper should describe how you generated the idea and how you analyzed the product to determine the "correct" number of attributes. The paper should be thorough in your discussion of the topic and should be 8-10 pages. Any diagrams or charts should be included in an appendix.