For Part I, select and analyze a minimum offourdigital marketing tools. Once you have completed the chart in the template, ensure that you discuss the following items in an essay format (not a question-and-answer format) under the chart.

• Explain the main strengths of each of the digital marketing tools.
• Analyze each of the digital marketing tools by providing a real-world scenario in which it would be the most effective.
• Describe potential ethical issues that marketers need to be cautious of when using each of these digital marketing tools and specifically the use of web analytics