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For PUMA in Mexico: Marketing mix Positioning Strategy (positioning statement being proposed, highlighting key attributes, benefits or values for the segment). Product Strategies Place Strategies

For PUMA in Mexico:
Marketing mix Positioning Strategy (positioning statement being proposed, highlighting key attributes, benefits or values for the segment). Product Strategies Place Strategies (Distribution) Pricing Strategy Promotion Strategy Complete promotional plan media plan Budget prospective analysis metrics Recommendations for implementation, evaluation and control

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