For ROGERS company is the company we are doing this assignment on it is an internet and communication company for telephone and more https://www.rogers.com/ is this their website !!! you need to know thing about them to solve this

What is needed to be done:

Performance Objectives

1. How is the business performing currently? Provide three examples that support your statement.
2. Identify two (2) performance measures under each of the following three categories and explain why the measures would be appropriate for the company:

Input

Output

Productivity

Category Management

1. For this section (category management) identify one (1) category that the company sells.
2. What type of merchandise does this category represent?
3. Where is the category in its' life cycle?

Branding Strategies

1. Debate the mix of national brands and private label brands sold by the company.
2. Determine if the company should expand or contract the number of private label brands available. Justify your decision.
3. Determine the private brand strategy the company is following. Make a recommendation on whether to continue with this strategy or to change to another private brand strategy. Provide an example and justify the recommendation.