For several years, Adventure of the Seas has been sailing out of San Juan visiting Southern...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
For several years, Adventure of the Seas has been sailing out of San Juan visiting Southern Caribbean ports. Guests are sourced from the United States, Puerto Rico, and other markets. The company is considering replacing Adventure of the Seas with a newer and larger vessel, Freedom of the Seas, which would result in close to 20% increased capacity. Based on the information provided, please answer the following: 1. With the larger ship, which markets would you target to fill in the additional capacity? 2. Suppose all incremental capacity is sourced from the local market -what happens to the price per day for the San Juan product? Ships Comparison Adventure of the Seas Freedom of the Seas Voyager Class Market Performance by Seasonality Ship Offpeak Holidays Peak Class Freedom Class Market Pax Share Per Day Rate Pax Share Per Day Rate Pax Share Per Day Rate Age 15 years 10 years $117 $145 $168 $107 $11 U.S 63% 68% 51% Puerto Rico Other 21% $68 21% $94 24% Ship Capacity 16% $107 11% $137 25% Number of Staterooms by Cabin Type Suites AD FR 125 131 Balconies 638 738 Share of Bookings and Per-Day-Rate by Cabin Type Guest Onboard Per-Day-Spending Ocenviews 242 282 Interior 668 808 On Board Spending Cabin Type Suites Market US Puerto Rico Other Total 1673 1959 United States $63 87% 2% 11% $24 Balconies Oceanview Interior Puerto Rico Other Average 77% 7% 16% Number of Staterooms by Occupancy AD FR $4 64% 18% 19% Double 1141 1371 $53 52% 35% 14% Quad 532 588 Total 1673 1959 Puerto Rico $155 Cabin Type US Other $201 $192 $122 Suites Balconies $130 $96 Oceanview $98 $77 $94 Interior $90 $70 $83 For several years, Adventure of the Seas has been sailing out of San Juan visiting Southern Caribbean ports. Guests are sourced from the United States, Puerto Rico, and other markets. The company is considering replacing Adventure of the Seas with a newer and larger vessel, Freedom of the Seas, which would result in close to 20% increased capacity. Based on the information provided, please answer the following: 1. With the larger ship, which markets would you target to fill in the additional capacity? 2. Suppose all incremental capacity is sourced from the local market -what happens to the price per day for the San Juan product? Ships Comparison Adventure of the Seas Freedom of the Seas Voyager Class Market Performance by Seasonality Ship Offpeak Holidays Peak Class Freedom Class Market Pax Share Per Day Rate Pax Share Per Day Rate Pax Share Per Day Rate Age 15 years 10 years $117 $145 $168 $107 $11 U.S 63% 68% 51% Puerto Rico Other 21% $68 21% $94 24% Ship Capacity 16% $107 11% $137 25% Number of Staterooms by Cabin Type Suites AD FR 125 131 Balconies 638 738 Share of Bookings and Per-Day-Rate by Cabin Type Guest Onboard Per-Day-Spending Ocenviews 242 282 Interior 668 808 On Board Spending Cabin Type Suites Market US Puerto Rico Other Total 1673 1959 United States $63 87% 2% 11% $24 Balconies Oceanview Interior Puerto Rico Other Average 77% 7% 16% Number of Staterooms by Occupancy AD FR $4 64% 18% 19% Double 1141 1371 $53 52% 35% 14% Quad 532 588 Total 1673 1959 Puerto Rico $155 Cabin Type US Other $201 $192 $122 Suites Balconies $130 $96 Oceanview $98 $77 $94 Interior $90 $70 $83
Expert Answer:
Answer rating: 100% (QA)
1 In the case of the larger ships we will prefer to target the US market to fill in ... View the full answer
Related Book For
Physics
ISBN: 978-0077339685
2nd edition
Authors: Alan Giambattista, Betty Richardson, Robert Richardson
Posted Date:
Students also viewed these business communication questions
-
Suppose that a large company is considering replacing a legacy system that is nearing obsolescence. Describe any aspects of this decision that the company should consider.
-
A firm is considering replacing its current production facility with a new robotics production facility. As a result of this move, the firm's fixed costs will increase dramatically. To finance this...
-
The Wu Lighting Company is considering replacing an old, relatively inefficient vertical drill machine that was purchased seven years ago at a cost of $10,000. The machine had an original expected...
-
Solve the triangles with the given parts. a = 7.86, b = 2.45, C = 2.5
-
How many possible IRRs could you find for the following set of cash flows? Discuss. Time 1 4 Cash Flow -$211,000 -$39,350 $440,180 $217,520 -$2,000
-
Follow the instructions in the preceding the case in 10.59. Write the audit approach section like the cases in the chapter. In Plane View Whiz Corporation owned 160,000 shares of Wing Company stock,...
-
Theresa Doran and Roy Eden are partners in a business called D & E Sales. The partnership's work sheet for the year ended December 31 of the current year is provided in the Working Papers. ...
-
Resilon, Inc., reported the following results for last year. Required a. Which division generates the highest margin? b. If the divisions are evaluated based on return on investment, which division...
-
QS 11-11 (Algo) Accounting for bonuses LO P4 Check my work Noura Company offers an annual bonus to employees (to be shared equally) if the company meets certain net income goals. Prepare the journal...
-
You have been hired as a new accountant for Bake-Me-Some-Bread, Inc. They have asked you to calculate the company's Manufacturing Overhead Rate. You are given the following data from the accounting...
-
Should you use the median or mean to describe a data set if the data are not skewed?
-
Weatherly Lumber Company processes wood pulp for manufacturing various paper products. The company employs a process costing system for its manufacturing operations. All direct materials are added at...
-
Please view the video and tell me what are your thoughts on Gary's advice, and how it might influence your own marketing strategy and tactics for your term project. While several of the organizations...
-
What do the active services on the system tell you about the server's intended use (ie Authentication server) Explain.
-
(Table: Variable Costs for Lawns) Use Table: Variable Costs for Lawns. During the summer, Alex runs a lawn-mowing service, and lawn-mowing is a perfectly competitive industry. Assume that costs are...
-
Cullumber guarantees a residual value of $10,000 at the end of the lease term. What if the expected residual value at the end of the lease term is $7,000 and Cullumber guarantees a residual of...
-
Start the LabSim Program and do these: For EACH EXPLAIN in Technical Terms what you learned (or already know) Pick ANY 2 and EXPLAIN Why this is IMPORTANT for Network Troubleshooting 6.1: Firewalls...
-
Prove that if Σ an is absolutely convergent, then a. an
-
The graph for this problem shows the vertical velocity vy of a bouncing ball as a function of time. The y -axis points up. Answer these questions based on the data in the graph. (a) At what time does...
-
Why do we call the temperature 0 K "absolute zero"? How is 0 K fundamentally different from 0C or 0F?
-
The largest constant magnetic field achieved in the laboratory is about 40 T. (a) What is the magnetic energy density due to this field? (b) What magnitude electric field would have an equal energy...
-
The Arcadia Company bid on a multiyear contract to construct the new hockey arena for the Phoenix Coyotes. The contract required that construction begin not later than January 1, 2015, and be...
-
Forms are provided in the Working Papers. Your instructor will guide you through the following examples. 1. Create a schedule that shows the payment of an annuity over a four-year period. The initial...
-
The Hilton Company sells inexpensive furniture on installment plans to customers that have poor credit. Many of the companys customers are sometimes not able to make the required payments, forcing...
Study smarter with the SolutionInn App