For Siemens Canada, the launch of the Digital factory as a part of Vision 2020 denoted a high-tech resurgence. For many years, the company had been involved in enabling its industrial customers to go to market faster with their products; however, doing so without incurring huge costs was a perennial challenge, both for its customers and for Siemens as a facilitator. Siemens engineers started looking at a seemingly fictional scenario: enabling an industrial customer to deep dive into manufacturing not only without setting up physical infrastructure but also without even having a finished product on the table. They found the answer in Digital twins (DT). In the technology-intensive era, "a key product planning decision involves design of an effective strategy regarding adoption of new technology in a product line". Justify the statement with an effective strategic roadmap.