For Sig Flags amusement parks, digital entertainment software and hardware (as distinct from actual rides like a roller coaster) is now everywhere and constantly changing. As a result, there is increasing pressure to offer more simulations or reality type experiences. There is a benefit to this move in that such rides use less land and software can be changed to change the attraction. The challenge is to keep the thrill, personal feeling of risk, and group interaction in place. Also, the U.S. population is aging causing some fundamental changes in the age mix of visitors to parks and the older generation tends to like thrill less and leisurely activities more. Like many such changes, its impact can be felt each year in a modest way but noticeable way; after 5-10 years, its impact is clearer. In a PEST analysis of the external environment, we consider the general environment factors of (P) political-legal, (E) economic, (S) sociocultural and (T) technology, thus called PEST, per slide set 3 (Environments, Environmental Change, and Corporate Culture) and the video discussion of it. In the description, which PEST factor is clearly discussed